JUNE 27, 2011
PRESS RELEASE

Passion for Hydration – Nature’s Way to Skin Nourishment

Gandang Kalikasan, Inc. (GKI), through its Human Nature brand, is a fast-growing, trail-blazing natural & organic consumer goods company operating as a social enterprise and driven by the core philosophy of PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature’s products are 100% made in the Philippines and 100% free from harmful chemicals.

Today it announces:

From the Human Nature Natural Care Labs - for the first-time ever, a 100% ALL-NATURAL hand & body lotion starting at only Php64.75 (50ml), a price competitive with conventional chemical lotions
Mineral Oil in lotions is the #2 cause of premature skin ageing in women, second only to the sun (source: John Hopkins University)
Human Nature’s Passion Fruit Hydrating Lotion is mineral-oil free, silicone free, paraben-free and phthalate-free, letting your skin breathe without the premature ageing effects of some chemicals
Rich in Vitamins A, C and E, calms & soothes the skin, is useful for stretch marks and dry skin and has healing, anti-bacterial and anti-oxidant properties.

The sun is our #1 enemy when it comes to dry, aged skin but did you know that the #2 cause of premature skin aging is mineral oil found in lotions? Mineral oil is a petroleum-based by-product that bonds with your skin and prevents your skin from breathing, thereby promoting acne, dermatitis, other skin irritation and dry skin. We all know dry skin is never a flattering thing. It makes your skin look dull, lifeless, unhealthy and can cause wrinkles to be more evident. Many cosmetic companies will happily sell you mineral oil-based lotions, knowing full well that in a few years time, you will be back to buy their anti-ageing products. But Human Nature is lifting the lid on one of the industry’s secrets in order to share that there are much healthier, more effective and equally affordable(!) natural alternatives, produced right here in the Philippines.

Passion Fruit Farmer in GK Catigan, Davao
One of Human Nature’s newest concoctions is its 100% Natural Passion Fruit Hydrating Lotion. It’s formulated to significantly moisturize, soothe and give the skin a smooth, velvety feel whilst still letting your skin breathe. The moisturization comes from rich natural ingredients such as:

Sunflower oil, great in moisture retention, is rich in Vitamin E and has anti-inflammatory properties.
Passion fruit seed oil has a calming and soothing effect on the skin and is rich in Vitamins A & C and antioxidants.

Human Nature is working with a Gawad Kalinga site in Davao to produce the passion fruit seed oil locally, the first company to do so. So not only will it keep you young, every time you moisturize you are helping the country too!

There are two subtle, captivating scents to choose from – Sweet Indulgence and Moonlight Passion.

GK Pueblo Antonio – Passion Fruit Farming Community
To learn more about Human Nature products and advocacy or to learn how to be a dealer, please visit www.humanheartnature.com or your nearest Human Nature Branch or call (02) 931-5787.